The latest insight from across the audio, voice and marketing landscape.
Everybody acknowledges that music can be a powerful tool for advertising. Working at a subtle, almost subliminal level, music can trigger an emotional response.
With loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
Take a look at our latest research and insight around Consumer trends in 2022
The latest resources and insight from across the radio and audio industry:
Recent research considers how live radio reaches 38% of people travelling by car to buy groceries.
Findings reveal that audio plays an important in enhancing the brand level effects of advertising.
Read how targeting people at relevant times
helps turbocharge ad effectiveness.
The latest resources and insight from across voice tech and podcasting industry:
Ann Charles one of the brains behind Radio TechCon and a woman who has her finger on the pulse when it comes to developments in audio tech.
As consumers interact more with smart speakers and media such as podcasts, it’s more important brands have a clear and recognisable sonic identity.
Environmental issues are, quite rightly riding high in the news agenda and with the UN Climate Change Conference in Glasgow on the horizon, the pressure is on.
DAB Digital Radio will be installed as standard in all new passenger vehicles by the end of this year.
Google’s Area 120 has unveiled a product called Aloud, which automatically dubs videos into multiple languages.
Figures released by Radiocentre reveal commercial radio took £718.7 million in ad revenue in 2021, breaking the medium’s previous record of £713.6m set in 2018.
Simple steps on how to make sure your website and advertising channels are ready for customers who will be returning to old purchase habits whilst developing new ones.
Advertising is currently in the midst of its own pandemic. This webinar discusses how to get your business ahead of the curve through effective advertising.
With the lockdown easing for many, is your business ready? We discuss maximising every opportunity and how to market your business effectively.